US EditionMiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs – Beet.TV
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MiQ’s Marion Hargett: ‘Closed-Loop Attribution Is the Primary Test for Brand CMOs – Beet.TV
AMENIA, NY — The gap between data collection and actionable insights in programmatic advertising is collapsing as artificial intelligence transforms campaign optimization from a weeks-long process into real-time decision making. “The applications that are driving better outcomes for clients are really our trading agent,” Marion Hargett, chief revenue officer at MiQ, told Beet.TV contributor David Kaplan at the Beet Retreat Berkshires 2025. “The …
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