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Minor Hotels Accelerates Digital Transformation with Unified Masterbrand and Integrated Technology Ecosystem

Summary by hoteltechnologynews.com
Minor Hotels, a Bangkok-based global hospitality group, has embarked on a comprehensive rebranding initiative aimed at unifying its diverse portfolio under a single master brand. This strategic move seeks to enhance guest experiences, streamline digital interactions, and solidify the company’s position in the global market.​ The rebranding effort consolidates Minor Hotels’ eight distinct brands—Anantara, Avani, Elewana Collection, NH Hotels, NH …
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Minor Hotels Accelerates Digital Transformation with Unified Masterbrand and Integrated Technology Ecosystem

Minor Hotels, a Bangkok-based global hospitality group, has embarked on a comprehensive rebranding initiative aimed at unifying its diverse portfolio under a single master brand. This strategic move seeks to enhance guest experiences, streamline digital interactions, and solidify the company’s position in the global market.​ The rebranding effort consolidates Minor Hotels’ eight distinct brands—Anantara, Avani, Elewana Collection, NH Hotels, NH …

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hoteltechnologynews.com broke the news in on Sunday, March 30, 2025.
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