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Helpful Reason Behind New Purple Pavement Markings on Oxford Street

WESTMINSTER, LONDON, AUG 6 – Currys and authorities collaborate on a visible, preventative campaign after 34,203 phones were stolen in Westminster in 2024, aiming to reduce thefts involving mopeds and e-bikes.

  • On Wednesday, Britain’s largest electrical retailer Currys launched its 'Mind the Grab' campaign with purple pavement warnings on Oxford Street, urging pedestrians to avoid using phones near edges.
  • Last year, a phone was stolen every 15 minutes in Westminster, totaling over 34,000 thefts, police reported.
  • Ed Connolly said, "Phone theft isn't just about losing a device- it's frightening, invasive, and cuts people off from their loved ones, their money, and their daily lives," highlighting the impact of moped- and e-bike-riding robbers.
  • Metropolitan Police supports the campaign as part of its broader strategy to tackle phone theft, and robbery has reduced by 20% in the West End since April.
  • A Birkbeck research team will observe how purple lines influence pedestrian behaviour, with ICPR spokesman saying the technique could impact phone theft hotspots.
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The Telegraph broke the news in London, United Kingdom on Wednesday, August 6, 2025.
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