Helpful Reason Behind New Purple Pavement Markings on Oxford Street
WESTMINSTER, LONDON, AUG 6 – Currys and authorities collaborate on a visible, preventative campaign after 34,203 phones were stolen in Westminster in 2024, aiming to reduce thefts involving mopeds and e-bikes.
- On Wednesday, Britain’s largest electrical retailer Currys launched its 'Mind the Grab' campaign with purple pavement warnings on Oxford Street, urging pedestrians to avoid using phones near edges.
- Last year, a phone was stolen every 15 minutes in Westminster, totaling over 34,000 thefts, police reported.
- Ed Connolly said, "Phone theft isn't just about losing a device- it's frightening, invasive, and cuts people off from their loved ones, their money, and their daily lives," highlighting the impact of moped- and e-bike-riding robbers.
- Metropolitan Police supports the campaign as part of its broader strategy to tackle phone theft, and robbery has reduced by 20% in the West End since April.
- A Birkbeck research team will observe how purple lines influence pedestrian behaviour, with ICPR spokesman saying the technique could impact phone theft hotspots.
18 Articles
18 Articles
Ex-detective Peter Bleksley backs anti-phone theft campaign as he accuses police of 'surrendering' London to criminals
Former Scotland Yard Detective Peter Bleksley has accused the Metropolitan Police of "surrendering London's streets to the criminals" amid surging levels of phone theft
Stand behind the purple line: Currys trials pavement markings to kerb phone theft
In research commissioned by Currys, 77% of Brits view 'phone snatching' as a significant problem in the UK rising to 88% in large cities such as London. This issue is causing 73% of people to feel fearful of having their phone stolen when in the capital.
Coverage Details
Bias Distribution
- 38% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium