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Milan's CCO, Oettle: "We are the top Italian sports brand in the USA and we have many fans in Saudi Arabia"

Summary by Milareports.com
Maikel Oettle, AC Milan's Chief Commercial Officer, spoke at the ongoing SFS Football Summit in Riyadh: "The thing that strikes me the most when I visit this area is the enthusiasm of the people. The Middle East is a central region for us. A year ago, we opened an office in Dubai, and we’ve had a long-standing partnership with Emirates. Globalization means adapting to markets different from the one you operate in, both culturally and commerciall…
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