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Migros Removes 1000 Products and Simplifies Its Own Brands

Summary by rts.ch
Migros will remove 1000 products from its own brands and change the names of other items. The aim is to simplify the offer and eliminate duplicates.
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The orange giant has drastically reduced the range of the cheap line last year.

Migros will remove 1000 products from its own brands and change the names of other items. The aim is to simplify the offer and eliminate duplicates.

The orange giant is downsizing. Numerous private labels are disappearing, and products are being renamed. Now, 10 percent of Migros products are also set to disappear.

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20 Minuten broke the news in on Saturday, October 4, 2025.
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