MIDiA’s Mark Mulligan talks changing industry dynamics, bifurcation and the superfan ecosystem

MIDiA’s Mark Mulligan talks changing industry dynamics, bifurcation and the superfan ecosystem

The major labels’ push for superfan monetisation comes amid a shift in power dynamics with streaming platforms. Spotify’s share of revenue retention has grown from just under 25% in 2022 to over 30% in 2024 – a significant change that suggests increasing leverage.This is evident in how streaming services are growing their revenues faster than labels – 18.7% growth for platforms like Spotify and Deezer in 2024, compared to just 6.2% for labels. T…