US EditionPremier League and Microsoft Announce Partnership Using AI to Improve Fan Experience
- Microsoft signed a five-year deal to become the official cloud and AI partner of the Premier League, announced on July 2, 2025.
- The partnership began after Oracle's cloud services agreement expired earlier this year and aims to modernize the league's digital platforms and fan engagement.
- Microsoft will integrate AI features into Premier League apps, including a personal assistant manager for Fantasy Premier League and real-time match data overlays.
- Richard Masters expressed his enthusiasm about partnering with Microsoft, emphasizing the benefits for fans through personalized content and live match insights.
- The deal expects to enhance fan experiences for 1.8 billion fans worldwide and supports upcoming events like the U.S.-based Summer Series starting July 26.
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Premier League and Microsoft announce partnership using AI to improve fan experience
The Premier League and Microsoft have announced a partnership to provide AI support to fans across the league’s digital platforms. Fans will be able to access information from more than
·Lancaster, United States
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