Microsoft Is Attempting to Distance Itself From the ROG Xbox Ally Pricing Fiasco – and Supply Leaks Highlight That
ASUS determined the $600 and $1,000 price points using market insight and consumer preferences, with Xbox Ally X pre-orders selling out last month, Xbox said.
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10 Articles
Xbox Boss Blames ASUS For ROG Ally X's $1000 Price Tag - IGN Daily Fix
In today's Daily Fix:Microsoft is saying the controversial price of the ROG Xbox Ally X wasn't set by them, but rather hardware maker ASUS. The Xbox Ally and Xbox Ally X are $599 and $999 respectively, and feature Xbox-themed UI and connect to the users' Xbox accounts, but are technically ASUS products under the ROG brand. Despite the price, Microsoft claims the devices have sold out on the Xbox store and other retailers, and the critical respon…
Microsoft points finger at Asus for the ROG Xbox Ally's hefty pricing
The new ROG Xbox Ally handheld costs $600, despite Asus’ implication that it’s for “casual gamers.” And if you want a better processor and other upgraded specs, you’ll need to spend a whopping $1,000 for the Xbox Ally X. If you’re feeling sticker shock at those prices, Microsoft says you should blame Asus. Okay, the company didn’t put it in those exact words. When talking with Variety (spotted by Tom’s Hardware), Xbox president Sarah Bond said, …
$1,000 for a ROG Xbox Ally X? Oh yeah, that was Asus' idea, says Microsoft exec
Fingers have been pointed regarding the ROG Xbox Ally X's beefy £800 / $1000 price tag. Xbox, whose name is on the handheld, have pointed to collaborators Asus as having spearheaded that decision, with president Sarah Bond saying that it came down to the hardware company's assessment of what'd be acceptable to charge.
Microsoft Says Asus Determined Pricing for ROG Xbox Ally Handhelds Based on Features, Other Factors
Microsoft and Asus launched the new Xbox-branded Ally handhelds this month. The ROG Xbox Ally and the ROG Xbox Ally X are priced at $599.99 and $999.99, respectively. Now, Xbox president Sarah Bond has said that Asus largely set the guidance for pricing for the devices based on their features and other factors.
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