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Microsoft Unveils 50% Xbox Game Pass Ultimate Price Hike, New Tiers

Microsoft raised Xbox Game Pass Ultimate price 50% to $30 monthly while adding 75+ day-one titles yearly and new perks like Fortnite Crew and Ubisoft Classics.

  • On October 1, Microsoft announced a major Game Pass overhaul, restructuring into Essential, Premium and Ultimate tiers while raising Xbox Game Pass Ultimate to $29.99 from $19.99, a 50% increase.
  • Microsoft says rising development costs and the $68.7 billion Activision Blizzard purchase, combined with subscriber growth plateauing at about 34 million, drove the decision to raise Xbox Game Pass prices.
  • The new plans split benefits across Essential, Premium and Ultimate, with Ultimate now including Ubisoft+ Classics, Fortnite Crew, Xbox Cloud Gaming at 1440p, and rewards up to 100,000 Store points, Microsoft says.
  • For many subscribers the change raises yearly costs and prompts reassessment of value, as the Ultimate price jump adds about $120 per year and early online reaction is largely negative.
  • Later this year Microsoft plans additional Game Pass restructuring, PC Game Pass prices rise to $16.49, and Ultimate members get early access to the Call of Duty: Black Ops 7 Zombies beta on October 2.
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Gamespot broke the news in United States on Wednesday, October 1, 2025.
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