US EditionMichelle Duffy Smith shares Lessons from Life Time Events
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Michelle Duffy Smith shares Lessons from Life Time Events
Before Unbound Gravel takes place over the next few days, we take a moment to chat with Michelle Duffy Smith, Senior Director of Events and Retail Marketing at Life Time Events, on the unexpected joys of watching cycling flourish, the challenges of a pandemic, and the rewarding journey of fostering a more inclusive and professional sport. She shares insights on growing iconic events like Sea Otter Classic and Unbound Gravel, emphasising the powe…
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