US EditionMichel & Augustin and Le Food Runners Club Launch the Illico Presto Aperitif - SportsMarketing.fr
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This Tuesday, June 17, 2025, for the launch of his latest aperitif innovation: small aperitif cookies, the Michel & Augustin brand, – a French food brand created in 2004 by Augustin Paluel-Marmont and Michel de Rovira, owned by the Ferrero group since December 2023, – opens a new chapter in his new communication campaign "Proud to be greedy", launching a gourmet race in partnership with the Food Runners Club, the "sports club of the good living …
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