Miami GP showcases F1's youth movement, American popularity

F1 racing circuit makes connection in Miami

MIAMI GARDENS, Fla. — In between the loud zooms of cars whipping around the race track, nightclub-like electronic beats blared through the speakers at the Miami Grand Prix.

Miami GP showcases F1's youth movement, American popularity

From the drivers in the cars to the fans in the stands, young people made F1's Miami GP yet another success.

The rise of Formula 1 in the United States: from niche to 3 big prizes and massive audiences. Netflix’s “Drive to Survive” and digital strategy transform the fan base, attracting young people and women. F1 built a sports brand in that country merging culture, technology and entertainment beyond the track. Formula 1 since its founding in 1950, has been positioned as a synonym for luxury, technology and adrenaline. It is a phenomenon that transcen…

Formula 1 in the United States

Formula 1 Race Car The symphony of roaring V8 engines has captivated American audiences for decades. NASCAR has dominated the American racing scene since its inception in the late 1940s, as the sight of bumper-to-bumper action on oval tracks has defined American motorsports. NASCAR has its roots deep within Southern culture and its all-American driver base; however, in recent years, a new force has begun to gain serious traction from across the …