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Miami GP showcases F1's youth movement, American popularity

Summary by ESPN
From the drivers in the cars to the fans in the stands, young people made F1's Miami GP yet another success.

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Miami GP showcases F1's youth movement, American popularity

From the drivers in the cars to the fans in the stands, young people made F1's Miami GP yet another success.

·United States
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The rise of Formula 1 in the United States: from niche to 3 big prizes and massive audiences. Netflix’s “Drive to Survive” and digital strategy transform the fan base, attracting young people and women. F1 built a sports brand in that country merging culture, technology and entertainment beyond the track. Formula 1 since its founding in 1950, has been positioned as a synonym for luxury, technology and adrenaline. It is a phenomenon that transcen…

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ESPN broke the news in United States on Monday, May 5, 2025.
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