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Metcash celebrates family-founded retailers in national campaign

Summary by Inside FMCG
Metcash is showcasing independent, family-built retailers through a national campaign, which launches this month. The initiative brings together, for the first time, 11 of Metcash’s retailers – including IGA, Mitre 10, Home Hardware, Total Tools, Porters, and Bottle-O – through a one-day pop-up store on Brunswick Street in Fitzroy, Melbourne, today (October 9). Customers can shop for various items from independent brands, including household ite…
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Inside FMCGInside FMCG

Metcash celebrates family-founded retailers in national campaign

Metcash is showcasing independent, family-built retailers through a national campaign, which launches this month. The initiative brings together, for the first time, 11 of Metcash’s retailers – including IGA, Mitre 10, Home Hardware, Total Tools, Porters, and Bottle-O – through a one-day pop-up store on Brunswick Street in Fitzroy, Melbourne, today (October 9). Customers can shop for various items from independent brands, including household ite…

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Inside FMCG broke the news in on Wednesday, October 8, 2025.
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