Meta's Ray-Ban Smart Glasses Might Never Have Happened If Not For One Cold Email — EssilorLuxottica's Rocco Basilico Reveals How It All Started - Apple (NASDAQ:AAPL), Essilorluxottica (OTC:ESLOF)

Meta's Ray-Ban Smart Glasses Might Never Have Happened If Not For One Cold Email — EssilorLuxottica's Rocco Basilico Reveals How It All Started - Apple (NASDAQ:AAPL), Essilorluxottica (OTC:ESLOF)

Meta Platforms, Inc.'s (NASDAQ:META) now-popular Ray-Ban smart glasses trace their origins to an unexpected spark: a cold email sent directly to Mark Zuckerberg by EssilorLuxottica (OTC:ESLOF) executive Rocco Basilico. A Cold Pitch That Changed Smart Eyewear In a conversation with TBPN at Meta Connect in September earlier this year, Basilico said his long-standing passion for blending technology with eyewear pushed him to reach out to major tech…