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WhatsApp Delays ad Rollout in the EU Amid Privacy Concerns

Summary by 9to5Mac
Ireland’s Data Protection Commission said WhatsApp has informed them that the new ad model won’t go live in the EU until 2026.

32 Articles

Lean Right

WhatsApp will not get ads in the Netherlands until 2026 at the earliest, says the European regulator for the company. WhatsApp does not want to say whether that is true.

·Netherlands (Kingdom of the)
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Lean Left

The reason for this decision is due to privacy rules in the EU and regulators' concerns about the use of personal data for targeting advertising.

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Center

Popular messaging platform WhatsApp will not show ads in Europe until 2026, the Irish privacy watchdog has announced. Parent company Meta previously announced that ads will appear in the 'Updates' tab from "the coming months", but not in private conversations. The announcement raised many questions about the privacy policy.

·Antwerp, Belgium
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Center

Meta will not bring advertising on WhatsApp to the European Union. The company has communicated it to the Irish privacy authority in an interview with the Political website. (ANSA)

·Italy
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Lean Right

WhatsApp delays advertisements in Europe until 2026 for doubts about privacy and compliance with the data protection regulation.

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9to5Mac broke the news on Thursday, June 19, 2025.
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