US EditionMeta will introduce ads on WhatsApp
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The change that redefines a decade of promises In 2014, when Meta (then Facebook) bought WhatsApp for $19 billion, its founders promised that the app would remain a space without ads. More than a decade later, that promise fades away. Starting in 2025, as we advanced you on Merca2.0, Meta hopes to start integrating advertising into WhatsApp, not into personal chats, but into key sections such as “States” (Status), “Canales” (Channels) and the “U…
Meta will introduce ads on WhatsApp
After years of speculation, Meta is finally cracking open the ad gates on WhatsApp.The company announced it will begin placing ads in the messaging platform’s Updates tab, which includes Status and Channels. Crucially, these ads will not appear in personal or group chats—an intentional choice to preserve WhatsApp’s private communication ethos.With over 1.5 billion users engaging with Status updates and Channels daily, the move signals a major mo…
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