Meta Launches Thread Video Ads and Revives Facebook Live Ads
- Meta started pilot testing video advertisements on its Threads app in early 2025, targeting a limited set of regions such as the U.S. And Japan.
- This testing follows initial image-based ads and aligns with Meta’s broader push toward video monetization announced at the IAB NewFronts event.
- The video ad tests involve a small group of advertisers using 16:9 or 1:1 aspect ratios placed between users’ organic feed content, while Meta also revived Facebook Live Partnership ads.
- Meta CEO Mark Zuckerberg confirmed Threads has over 350 million monthly users but indicated ad revenue from Threads is not expected to grow substantially in 2025.
- These developments reflect Meta’s commitment to expanding video ad formats across its platforms amid growing engagement and AI-driven ad enhancements.
16 Articles
16 Articles
Meta will test video ads on Threads
Instagram's Threads app began testing advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts. Meta announced at IAB NewFronts that it will start testing video ads on Threads. The company didn't get specific about the size or scale of this preliminary test, but said that a "small number" of advertisers will trial 19:9 or 1:1 video ad creatives placed between typical posts in …
Meta Introduces Threads Video Ads, Reels Trending Positions And Other New Options For Advertisers
Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post Thursday as it was convening a NewFronts presentation in New York. Along with the Threads and Reels updates, the company said it is also rolling out […]
Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement - Los Angeles Weekly Times
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Threads feed in multiple aspect ratios. Notably, the microblogging platform first announced ads on its …
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