Crackdown on ‘Furus’ Starts: Meta Mandates SEBI Verification for Investment Ads
- Meta has made verification by the Securities and Exchange Board of India mandatory for all advertisers running investment ads targeting Indian users, effective July 31, 2025.
- This verification process aims to enhance transparency and curb fraud in the finfluencer market.
- Financial influencers, or 'finfluencers', will need to adapt their content and business strategies due to this regulatory change.
- Meta will provide at least one month for advertisers to complete the verification process, with full access by July 28, 2025.
12 Articles
12 Articles
Meta Requires SEBI Registration for India-Specific Investment Ads
Meta will now require advertisers promoting investment and securities-related products to Indian users to submit their Securities and Exchange Board of India (SEBI) registration number or, if exempt, complete alternate identity verification. “All advertisers running securities and investments ads in India (including global campaigns) must verify the person or organisation benefiting from and paying for the ad by providing their SEBI registration…
Meta Cracks Down: SEBI Verification Now Mandatory for Investment Ads
In a significant crackdown on fraudulent market consultants and investment gurus, or "furus", Meta has required advertiser authentication for all securities and investment-related advertisements that target Indian consumers beginning on July 31.All advertisers running investment ads in India, including international campaigns targeting Indian audiences, must confirm the person or entity benefiting from and paying for the ad by providing valid SE…
Meta Mandates SEBI Verification For Investment Ads In India
Meta Platforms, the parent entity of social media platforms Facebook, Instagram and WhatsApp, has reportedly mandated Securities and Exchange Board of India (SEBI) registration verification for all securities and investment-related advertisements. WhatsApp, Facebook and Instagram have to comply with the mandate by July 31, the Hindu BusinessLine reported, citing Meta’s updated service requirements for advertisers targeting users in India. In cas…
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