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Meta launches paid subscriptions for Instagram, Facebook, WhatsApp

Meta rolled out paid Instagram Plus, Facebook Plus, and WhatsApp Plus plans globally today, pricing Instagram and Facebook subscriptions at $3.99 monthly and WhatsApp at $2.99, offering features like extended story duration and Super Heart reactions.
CEO Mark Zuckerberg said in 2025 that Meta could offer subscriptions as Meta AI improves, prompting the company to increase capital expenditure guidance to up to $145 billion this year—double its 2025 guidance—with much allocated to AI projects.
Instagram Plus subscribers gain the ability to see story rewatch counts, extend stories beyond 24 hours, preview stories without appearing as a viewer, and use Super Heart animated reactions; Meta One Plus at $7.99 and Meta One Premium at $19.99 unlock higher compute capacity for AI users.
Investors responded positively as Meta shares surged 3.7% to $635.36 following the announcement, though the stock remains down nearly 4% year-to-date amid ongoing questions about AI spending returns.
Meta One will serve as the unified home for all subscription offerings, with AI plans testing next month in Singapore, Guatemala, and Bolivia and creator tiers launching later this week in Saudi Arabia, Morocco, Thailand, and Bangladesh.

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CNBC's "Fast Money"

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Meta’s Social Subscriptions… And Building A Cash Buffer Amid Market Irony 5/27/26

CNBC's "Fast Money" discuss Meta’s launch of Instagram, Facebook and WhatsApp Plus subscriptions and new Meta One AI tiers—and what the move means for investors.

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Tech Radar

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Meta's subscription plans are the tip of a terrible pay-to-engage iceberg and may be the beginning of the end for social media as we know it

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Meta to launch paid subscriptions for Instagram, Facebook, WhatsApp

Facebook and Instagram will soon have paid premium features under the plans (Picture: Beata Zawrzel/NurPhoto via Getty Images) Meta users will soon be able to access premium features on Facebook, Instagram and WhatsApp – for a fee. The tech giant announced on Wednesday plans to launch paid subscription plans on its most popular apps as it moves away from its historic reliance on advertising revenue. Meta’s head of product, Naomi Gleit, announced…

4 hours ago·London, United Kingdom

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The US company Meta introduces a payment offer for its most important apps, which should offer users more features and content. Facebook Plus, Instagram Plus and WhatsApp Plus would be introduced worldwide. Meta product manager Naomi Glei announced on Wednesday in a video published on Instagram. With this offer, the Group obviously wants to free itself financially from the dependence on advertising revenues and open up additional financial oppor…

7 hours ago·Vienna, Austria

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