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Meta plans to charge $14 a month for ad-free Instagram or Facebook

  • In 2022, Tanya O'Carroll, a senior fellow at Foxglove Legal, filed a lawsuit against Meta in the UK over Facebook's use of her data for targeted advertising, claiming a breach of UK data regulations.
  • EU rules and demands from privacy regulators, including the ICO and Norway's privacy regulator, threaten Meta's primary revenue source by restricting its ability to show personalized ads without explicit user consent, leading Meta to explore alternative subscription models.
  • Meta is considering offering users in the UK and EU a monthly subscription service, potentially costing around $10.50 for desktop users and more for mobile users, to avoid targeted ads, with Bloomberg estimating an ad-free subscription could cost roughly $240 per year in the US.
  • Meta officials detailed a plan in September to privacy regulators in Ireland and Brussels to charge Europeans nearly $17 a month for Instagram plus Facebook on desktop as an alternative to allowing Meta to use digital activity for targeted ads, though regulators are concerned prices may be too high.
  • While Meta believes in free services supported by personalized ads, the company is exploring options to comply with evolving regulations, but some experts believe most users will prefer to have their data tracked rather than pay for an ad-free experience, even as Meta agrees to stop targeting Tanya O'Carroll with ads.
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Hindustan Times broke the news in New Delhi, India on Sunday, March 23, 2025.
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