US EditionMeta Stock Is Moving Higher Monday: What's Going On? - Meta Platforms (NASDAQ:META)
- Meta announced on June 16, 2025, that it will add ads and subscription features to WhatsApp, primarily within the Updates tab.
- This change follows Meta's long-standing effort to monetize WhatsApp despite founders' 2012 commitment to keep it ad-free and their 2018 departures over monetization concerns.
- Ads will appear only in the Updates tab, which launched in 2023 and attracts 1.5 billion daily users, while personal messages and calls remain end-to-end encrypted and ad-free.
- Meta explained that ads will be personalized using only basic information such as a user’s location, preferred language, the Channels they subscribe to, and their engagement with ads, while ensuring that private conversations and group memberships are excluded from ad targeting.
- This rollout opens new revenue streams allowing businesses to promote channels and offer paid subscriptions, while Meta promises no initial cut from subscriptions but plans to charge 10% eventually.
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The ads and subscriptions arrive on WhatsApp, but quiet, that for now your personal chats are safe from advertising... for now.
·Madrid, Spain
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Total News Sources14
Leaning Left2Leaning Right1Center3Last UpdatedBias Distribution50% Center
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- 50% of the sources are Center
50% Center
L 33%
C 50%
R 17%
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