Member since 2021: How American Express became Gen Z's ultimate status symbol

Member since 2021: How American Express became Gen Z's ultimate status symbol

mex has updated its benefits mix to get Gen Zers and millennials to sign up for premium cards sooner rather than later.American Express; Apple; Alyssa Powell/BIAmerican Express used to be your dad's card. OK, your rich dad's card. Or, fine, your rich friend's rich dad's card. But now, for a growing cohort of Gen Zers and millennials, it's their card, too. Amex has cracked the code with the youngs, and it's managed to do so without giving up its …