US Edition'Melania' falls steeply and 'Send Help' holds steady at No. 1 on a quiet weekend in theaters
- This year, weekend box-office receipts topped out at roughly $60 million, and Disney-20th Century's Send Help repeated as No. 1 with $10 million from 3,475 North American venues.
- Football festivities and wintry East Coast weather kept moviegoers home, while studios shifted focus to TV advertising over new releases for the Super Bowl weekend.
- Theatrical tallies show Send Help has now grossed $35.8 million domestically and $17.9 million overseas for a $53.7 million global total, while Iron Lung has reached $31.2 million after 10 days on a $3 million budget.
- The steep downturn leaves theatrical economics strained, as Melania dropped to $3 million from 2,003 theaters, amid $40 million acquisition and $35 million marketing costs.
- Compared with pre-pandemic norms, the weekend still lags $75 million–$85 million typical range, but Amazon MGM defended its theatrical window as an important first step ahead of Prime Video debuts.
64 Articles
64 Articles
'Send Help' tops Super Bowl weekend
(CNN, KYMA) - Even on Super Bowl weekend, plenty of people went to the movies, with one of them staying the number one spot. Vertical Entertainment's "Dracula," directed by Luc Besson, debuted in fifth place, grossing $4.5 million. Universal's "Stray Kids: The dominATE Experience" made $5.6 million, opening at number four. "Iron Lung," which was directed and self-produced by YouTuber Markiplier, took third place with $6.7 million, giving the $3 …
Waterloo Cedar Falls Courier
'Send Help' holds steady at No. 1 in weekend box office
NEW YORK — Hollywood largely ceded attention to football over a slow box-office weekend, with the survival thriller "Send Help" repeating as No. 1 in ticket sales and the Melania Trump documentary "Melania" falling sharply in its second weekend.
'Send Help' holds steady at No. 1
NEW YORK — Hollywood largely ceded attention to football over a slow box-office weekend, with the survival thriller "Send Help" repeating as No. 1 in ticket sales and the Melania Trump documentary "Melania" falling sharply in its second weekend.
`Send Help' Keeps Box Office Lead with $10 Million
The survival thriller “Send Help” grossed another $10 million to lead all films in North America in a slow weekend at the box office, according to industry estimates released Sunday. Director Sam Raimi’s film, which stars Rachel McAdams and Dylan O’Brien and opened in first place last weekend, beat out the romantic comedy “Solo Mio,” starring Kevin James, which opened with $7.2 million, Comscore reported. “Iron Lung” was third with $6 million Fr…
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