‘Melania’ earns a surprising $7 million, best non-music documentary debut in a decade
Amazon spent $75 million on the Melania Trump documentary, which opened to $7 million in 1,778 theaters with an A CinemaScore despite poor critic reviews.
- On Sunday, Melania debuted with an estimated $7 million in ticket sales from 1,778 theaters, marking the best non-music documentary opening in a decade.
- Amazon MGM Studios paid about $40 million for rights and spent about $35 million on marketing, with President Donald Trump promoting the film and hosting a Kennedy Centre premiere.
- Despite poor critic scores, audiences awarded Melania an `A` CinemaScore, with 72% female and 78% over 55 on Friday.
- While a short-term documentary win, the longer-term payback looks uncertain as analysts say it will be difficult for the film to recoup the $75 million outlay and it may play in fewer theaters next weekend.
- Several distributors and artists pulled away, including Filmfinity and Philip Glass, while early foreign box office returns of $44,960 in the U.K. and $7,696 in Italy show weak overseas traction.
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260 Articles
‘Melania’ director Brett Ratner’s secret legal battle could...
With “Melania” pulling off the biggest documentary opening in 14 years over the weekend, the film’s director Brett Ratner is officially on the comeback trail. But sources tell Page Six Hollywood that Ratner remains locked in an ongoing legal battle stemming from the infamous Charlotte Kirk case, with new and explosive implications.
Brett Ratner says he met the billionaire accused of sex crimes at an event twenty years ago and doesn't even remember taking a picture of them.
The documentary Melania, about First Lady Melania Trump, grossed more than expected in the US last weekend. That reviewers...
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