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Meghan Markle Desperate to Become Next Paris Hilton as She Plans to Open String of New Luxury Hotels
Meghan Markle, the Duchess of Sussex and former actress, is trademarking her lifestyle brand As Ever for hospitality services including hotels and restaurants.
She spent the past year shifting her personal brand from royal life toward a focus on lifestyle, entertaining, and hospitality.
The brand’s product range draws on Meghan’s passion for cooking and hosting, which she highlighted in her Netflix show by sharing that preparing the guest room is one of her preferred ways to welcome visitors.
Experts note that the hospitality aspect aligns well with her persona as a prominent hostess and Californian icon, with overnight accommodations likely costing several hundred pounds; Meghan mentioned her intention to prioritize developing the hospitality side of As Ever.
This expansion signals Meghan’s effort to build her brand independently, potentially serving her culinary creations and broadening her public profile beyond her royal past.