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'Bring them joy': Markle on consumer habits in recession

  • Meghan Markle spoke with Fortune magazine about her new lifestyle brand, As Ever.
  • Buckingham Palace restrictions and a desire for financial independence led to this venture.
  • As Ever launched April 2 with items like raspberry spread and teas, quickly selling out.
  • Meghan stated all products are made in the U.S., so tariffs are not expected to impact them.
  • The brand aims to offer prestige products at affordable prices, with future global expansion planned.
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GB News broke the news in London, United Kingdom on Wednesday, April 9, 2025.
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