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Meghan Markle Reveals Why She Renamed Lifestyle Brand As Ever

  • Meghan Markle renamed her lifestyle brand As Ever in February before its planned launch.
  • She stated the previous name, American Riviera Orchard, felt like a "word salad."
  • The duchess also faced trademark issues because geographical locations cannot be patented.
  • Meghan revealed she had secured "As Ever as a name in 2022."
  • She addressed the name change and process on her podcast.
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New series, new podcast, new brand, in 2025, Meghan Markle is on all fronts. In his latest podcast episode, Sussex's Duchess looks back on a strong choice, that of renaming his brand As Ever.

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In early March, American actress Meghan Markle presented a new culinary show on Netflix, entitled "With Love, Meghan". She also launched her own brand "As Ever", specializing in table arts. ...

·Brussels, Belgium
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The Sun broke the news in United Kingdom on Tuesday, April 22, 2025.
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