Meghan Markle Reveals Why She Renamed Lifestyle Brand As Ever
- Meghan Markle renamed her lifestyle brand As Ever in February before its planned launch.
- She stated the previous name, American Riviera Orchard, felt like a "word salad."
- The duchess also faced trademark issues because geographical locations cannot be patented.
- Meghan revealed she had secured "As Ever as a name in 2022."
- She addressed the name change and process on her podcast.
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Why Meghan Markle changed the name of her lifestyle brand to As Ever
Meghan, the Duchess of Sussex, explains on her Confessions of a Female Founder podcast why she changed the name of her lifestyle brand from American Riviera Orchard to As Ever.
·Sydney, Australia
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