US EditionMeghan Markle’s Lifestyle Brand As Ever Announces Expansion Into The Alcohol Space With New Rosé
- On June 20, 2025, Meghan Markle’s lifestyle brand As Ever launched its second product drop, including the first alcoholic offering, As Ever Rosé, available July 1 online.
- This launch follows As Ever’s initial debut in April 2025, which sold out in 45 minutes and evolved as a reconfiguration of Markle’s earlier American Riviera Orchard label and The Tig blog.
- The new collection restocked six previous items and introduced an Apricot Spread for $9 and Orange Blossom Honey for $28, featuring floral and citrus notes.
- Markle described her entrepreneurial process as "figuring it out in real time," expressed gratitude for support, and announced the rosé will be available at 11 a.m. ET on July 1.
- Expanding into alcohol reflects the brand’s growing diversity, with plans to announce more products in early 2026 and potential ventures into fashion.
12 Articles
12 Articles
Meghan Markle’s Confusing Brand Gets More Baffling With Booze
What exactly Meghan Markle’s brand is represents will doubtless be a matter for sociological royal historians to dissect far into the future, but As Ever got its latest relaunch Friday. And now she is flogging booze. Yes, the brand once known as American Riviera Orchard that Meghan has used her children to market as a wholesome lifestyle venture is now expanding into alcohol, with the launch of a new rosé wine, described as hailing from Napa Val…
The US Sun
The Irish SunMeg has never had original thought - she’s copying celebs AGAIN to stay relevant
MEGHAN Markle has been accused of copying celebrities again with her new wine. The Duchess of Sussex, 43, has added Rosé wine to her range of As ever products – which is her first alcoholic beverage. Arthur Edwards / The SunMeghan Markle is launching a new brand of rosé wine[/caption] As EverThe wine is part of her As Ever brand[/caption] AlamyHugo Vickers has slammed the launch[/caption] Hugo Vickers is a royal expert, known for his books on th…
Meghan Markle Is Launching Her Own Rosé “Just In Time for Summer Entertaining”
It is her lifestyle brand As Ever’s first foray into the alcohol space.Getty Meghan Markle and Prince HarryThe GistOn the same day as her lifestyle brand As Ever’s second product drop, Meghan Markle announced on June 20 that she is expanding into the alcohol market with As Ever’s forthcoming rosé.A longtime lover of wine, the Duchess of Sussex’s own offering in the space will be available on July 1—in less than two weeks.A source close to the ma…
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