Published 14 hours ago • loading... • Updated 5 hours ago
Megan Moroney, Tate McRae perform at Victoria's Secret Fashion Show
The brand revived its signature jewel-encrusted bra, with Jacob & Co. saying the piece features 4,410 diamonds and a 75.54-carat centerpiece.
On Sunday, October 18, 2026, Victoria's Secret staged its Fashion Show at Sony Pictures Studios in Los Angeles, marking the brand's first return to the city since 2007.
Kylie Jenner debuted the $50 million Fantasy Bra designed by Jacob & Co., marking the piece's return after an eight-year hiatus during her surprise runway appearance.
Performances from Megan Thee Stallion and Tate McRae accompanied runway walks by veteran Angels including Gigi Hadid and a surprise appearance by Gisele Bündchen, who teased, "You are going to be seeing more of me real soon."
Following the event, former Angel Romee Strijd criticized the casting process, claiming she was left 'in the dark' for weeks by her agency, IMG Models, regarding her status.
Victoria's Secret's shift toward celebrity-focused spectacles and digital-first recruitment represents a broader effort to revitalize the brand's cultural footprint through audience-integrated marketing strategies following its recent corporate rebrand.