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Megan Moroney, Tate McRae perform at Victoria's Secret Fashion Show

The brand revived its signature jewel-encrusted bra, with Jacob & Co. saying the piece features 4,410 diamonds and a 75.54-carat centerpiece.

  • On Sunday, October 18, 2026, Victoria's Secret staged its Fashion Show at Sony Pictures Studios in Los Angeles, marking the brand's first return to the city since 2007.
  • Kylie Jenner debuted the $50 million Fantasy Bra designed by Jacob & Co., marking the piece's return after an eight-year hiatus during her surprise runway appearance.
  • Performances from Megan Thee Stallion and Tate McRae accompanied runway walks by veteran Angels including Gigi Hadid and a surprise appearance by Gisele Bündchen, who teased, "You are going to be seeing more of me real soon."
  • Following the event, former Angel Romee Strijd criticized the casting process, claiming she was left 'in the dark' for weeks by her agency, IMG Models, regarding her status.
  • Victoria's Secret's shift toward celebrity-focused spectacles and digital-first recruitment represents a broader effort to revitalize the brand's cultural footprint through audience-integrated marketing strategies following its recent corporate rebrand.
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Evie Magazine broke the news on Monday, October 12, 2026.
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