Skip to main content
See who owns your news
Published • loading... • Updated

Kylie Jenner Wears $50 Million Fantasy Bra in Victoria's Secret Debut

The runway comeback featured 4,410 diamonds and a 75.54-carat yellow stone, making it the most valuable Fantasy Bra ever made, Jacob & Co. said.

  • On Sunday, Oct. 18, Kylie Jenner made her Victoria's Secret Fashion Show debut wearing the $50 million Fantasy Bra, marking the iconic showpiece's return after an eight-year hiatus.
  • Victoria's Secret partnered with jeweler Jacob Arabo of Jacob & Co. to reimagine the tradition dating back to 1996, with Arabo stating, "My vision was to create a piece of high jewelry that could be worn as a bra."
  • The design features 4,410 natural diamonds and a 75.54-carat yellow diamond worth approximately $32 million; crafted from 3,218 components, the piece weighs under 1.8kg and is the most valuable Fantasy Bra ever created.
  • At Sony Pictures Studios in Culver City, Calif., Jenner was supported by boyfriend Timothee Chalamet and mother Kris Jenner as her surprise appearance on the runway generated gasps from the crowd.
  • Victoria's Secret executive Selman called Jenner a "cultural powerhouse" who "extends beyond fashion," signaling a new direction for the brand following its last Fantasy Bra appearance in 2018 featuring Elsa Hosk.
Insights by Ground AI
Podcasts & Opinions

122 Articles

Lean Right

Kylie Jenner was showered with praise from her mother and boyfriend as she walked the runway at the explosive Victoria's Secret Fashion Show. Timothée Chalamet sat in one of the front rows, cheering as his partner made a surprise appearance at the lingerie house's fashion show on Sunday night in Culver City, California. Kylie, 29, debuted the iconic Fantasy Bra, which is adorned with diamonds and is estimated to be worth $50 million. She also ma…

Lean Left

It is one of the highlights of Victoria's Secret Fashion Show: the "Fantasy Bra" bra. This year, the price of the fashion piece has broken a record.

·Berlin, Germany
Read Full Article
Lean Right

A long-awaited first passage, a multi-million dollar jewel and a particularly attentive viewer: Kylie Jenner scored the spirits on the podium of Victorias Secret.

·Paris, France
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 41% of the sources lean Left
41% Left

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

USA Today broke the news in New York, United States on Sunday, October 18, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal