Meeting Tourism in Barcelona Returns to Record Prepandemic Figures: 1,384 Million Impact in 2024

MICE tourism has managed to consolidate itself as one of the transcendental pillars of the tourism sector in Spain. In addition to being fundamental to the economy of the country due to the high impact that the segment has. Destinations such as Madrid, Valencia or Barcelona, along with other key actors such as Ifema Madrid, Feria de Valencia or hotel chains are promoting a business model focused on technological innovation with the aim that Spai…

Tourism as a general concept requires containment and selection measures in Barcelona, but there is a cross-cutting consensus that meeting tourism is a segment to be encouraged. It is one of the most economically contributing to the city and less side effects carry. So one of the new strategies of the Catalan capital is to give priority to these visitors arrived by congresses, conventions, incentives and corporate trips, integrated into the desi…