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Meeting people where they are

Summary by Nieman Lab
When Trump won in 2016, those in journalism circles wrung their hands. How had the media missed it? The field settled on an explanation: America’s elite newsrooms had overlooked middle America and neglected rural areas. Journalists misunderstood the zeitgeist. Listening became the new mantra. Employ journalists living in the heartland. Spend time in flyover country. Fund rural startups. This time around, something different is in the air. Instea…

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Nieman LabNieman Lab
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Meeting people where they are

When Trump won in 2016, those in journalism circles wrung their hands. How had the media missed it? The field settled on an explanation: America’s elite newsrooms had overlooked middle America and neglected rural areas. Journalists misunderstood the zeitgeist. Listening became the new mantra. Employ journalists living in the heartland. Spend time in flyover country. Fund rural startups. This time around, something different is in the air. Instea…

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Nieman Lab broke the news in on Thursday, December 19, 2024.
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