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Mediaplus Wins Media Budget of Burger King Germany.
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Königskohle: The service plan agency Mediaplus wins over the media budget of Burger King Germany in a multi-level pitch. The mandate includes media-strategy, planning and purchasing. Dentsu, who was last responsible for the German market as a long-standing European lead agency of Burger King. meedia.de, campaignermany.de (free after registration), horizon.net (€), house-of-communication.com (Photo: Burger King)
Great success for the Mediaplus Group: After a pitch, the agency group from Serviceplan secured the media budget of Burger King Germany. How the team led by Managing Director Julia Ketterer secured the mega mandate and what the next steps are.
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