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Media Trend Monitor: Press Releases Remain the Most Important Source of Research

Summary by persoenlich.com
Media professionals continue to rely heavily on traditional sources: press releases lead the ranking, followed by personal conversations. AI chatbots only use a minority of respondents.
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Media professionals continue to rely heavily on traditional sources: press releases lead the ranking, followed by personal conversations. AI chatbots only use a minority of respondents.

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persoenlich.com broke the news in on Thursday, July 31, 2025.
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