Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?

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Experts are already discussing the "Artificial General Intelligence", the next major step in the field of AI after LLMs & Co.: What is coming to us? Meanwhile, OpenAI has made its prize presentations public for Ads in ChatGPT (spoiler: this is not going to be cheap).

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OpenAI started the negotiations with the advertising advertisements in ChatGPT and requested a price of approximately $60 per 1,000 visualization (CPM), according to information published by The Information and taken by The Verge.

businessinsider.jp

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Although OpenAI has the potential to earn revenue of around $25 billion (approximately 3.875 trillion yen) in the future from ChatGPT advertising, there are many challenges, such as measuring results, ensuring trust, and strengthening the advertising infrastructure.

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ChatGPT ceased to be just an artificial intelligence assistant to become one of the world’s leading information search platforms. Today, millions of people use it to resolve doubts, compare options, research brands and make daily decisions. That change in information consumption habits explains OpenAI’s next move that is to monetize attention within the conversational environment with ads that already have prices for brands. This action adds to …