US EditionThe Evolution of the Video Market: Between Digital Distribution and Physical Supports
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4 Articles
The Evolution of the Video Market: Between Digital Distribution and Physical Supports Image media Patient Fri 14/11/2025 - 20:45 Body Communication Digital distribution against physical media in the video industry
After a year of 2024 boosted by the Olympic Games effect, the French advertising market approaches 2025 with more restraint. According to the cross-data of IREP, France Pub and Kantar Media, the first 9 months of the year show an overall growth contained, widely carried by digital, while the traditional media remain under pressure. A context marked by both economic uncertainties and strong changes in usages, advertising strategies and the rise o…
Media advertising market up +2.1% in the first 9 months of 2025 Media advertising market up +2.1% in the first 9 months of 2025 escharonnat Fri 14/11/2025 - 14:09 CB+ Studies
In the first nine months of 2025, the advertising market is growing in a measured way, driven mainly by the dynamics of digital technology. This evolution is taking place in an uncertain economic and political environment, amplified by the unfavourable base effect of the Paris 2024 Olympic Games, which had stimulated investments last year. According to Bump and the data consolidated by Irep, France Pub and Kantar Media, the net advertising reven…
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