US EditionLargest Burger Chain in US to Test New Drink Options at 500 Locations This Fall
WISCONSIN AND COLORADO, JUL 24 – McDonald’s is testing about 10 new specialty drinks to attract younger customers and boost sales amid a 3.6% decline in same-store sales this year, the company said.
- Thursday’s announcement details a test-launch of about 10 specialty drinks at roughly 500 restaurants, mainly in Wisconsin and Colorado.
- Amid a 3.6% sales decline in the first quarter, the chain closed its standalone CosMc’s sites last month as sales dropped, prompting new beverage testing efforts.
- Offering five named specialty drinks, the chain is also adding flavored cold brews and ‘dirty sodas’, complemented by a test lineup that includes Creamy Vanilla Cold Brew, Strawberry Watermelon Refresher, Toasted Vanilla Frappe, Sprite Lunar Splash and Popping Tropic Refresher.
- With Gen Z drawn to colorful options, McDonald’s sees momentum in beverages, said Alyssa Buetikofer, adding `We’re seeing real momentum in beverages, with more people – especially our Gen Z fans – turning to cold, flavorful drinks as a go-to treat.`
- McDonald’s estimates beverages could represent a $100 billion consumer market in the US, Canada, Australia and parts of Europe, and the company plans to see which offerings resonate before a broader rollout.
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McDonald's launching five new 'go-to' drinks after Krispy Kreme fallout
McDONALD’S is shaking up its drinks menu with five brand-new “go-to” beverages – but only a lucky few will be able to try them. Starting September 2, the fast food giant will begin testing a premium new drinks lineup in 500 stores across Wisconsin, Colorado and nearby areas in the US. McDonald'sTwo of the drinks have been confirmed – the Strawberry Watermelon Refresher and the Popping Tropic Refresher[/caption] GettyThe move follows the quiet sh…
·New York, United States
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Total News Sources28
Leaning Left4Leaning Right2Center17Last UpdatedBias Distribution74% Center
Bias Distribution
- 74% of the sources are Center
74% Center
L 17%
C 74%
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