McDonald’s Sales Are Up. Here’s Why It’s Winning With Customers

McDonald’s Sales Are Up. Here’s Why It’s Winning With Customers

The fast food chain is drawing in budget-conscious consumers with smart new offerings.

McDonald’s sales bounce back from drastic declines as value meals win over anxious US customers

McDonald’s on Wednesday announced its sales have bounced back from drastic declines as its value menu and meal deals won over anxious US customers.

McDonald’s chicken, loyalty and value end same-store sales slump

A strong combination of value offerings, LTOs and new menu items drove sales growth in the U.S. for Q2, executives said.

McDonald’s focus on value and nostalgia boosts sales - Brand Innovators

McDonald’s bet on nostalgia and value is paying off. In the company’s latest earnings report, global same-store sales for the second quarter increased 3.8%, while sales in the U.S. increased 2.5%. Overall systemwide sales increased 8% and consolidated revenues increased 5% to $6.8 billion. In a call with analysts, company executives pointed to its “McValue platform,” which includes a $5 meal deal and a  “buy one, get one for a dollar” deal, as a…

Chicken finds favor at McDonald’s across continents

McDonald’s executives discuss chicken’s popularity with diners in the U.S., Germany, Australia and China.