US EditionMcDonald's loses EU trademark for chicken Big Macs
- The European Court of Justice ruled in favor of Supermac's against McDonald's in a trademark dispute over the "Big Mac."
- McDonald's is prohibited from using the trademark for poultry products, as per the court's decision.
- McDonald's was found to not have genuinely used the trademark for poultry-related products in the EU.
125 Articles
125 Articles
A ruling by the European Court of Justice ends a 17-year legal battle between Irish chain Supermac's and global rival McDonald's over the use of the “Big Mac” brand for chicken burgers. The article McDonald's loses the right to use the name “Big Mac” for chicken burgers in the EU first appears on Romania TV.
Fast-food chain McDonald's has lost the exclusivity of using the name "Big Mac" to refer to its chicken-based products.
McDonald's loses Big Mac trademark battle
LUXEMBOURG — McDonald’s has lost a legal battle against an Irish fast food chain after a top EU court ruled Wednesday that the global chain could not exclusively call its chicken burgers “Big Mac”. The long-running fight began in 2017 when Supermac of Ireland sought to have McDonald’s “Big Mac” trademark revoked in the European
Hamburgers: From now on, everyone can sell a “Big Mac” if it's a chicken sandwich. This was decided by the European Court of Justice on Wednesday. McDonald's...
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- 39% of the sources are Center
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