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Published 1 month ago

McDonald's loses EU trademark for chicken Big Macs

  • The European Court of Justice ruled in favor of Supermac's against McDonald's in a trademark dispute over the "Big Mac."
  • McDonald's is prohibited from using the trademark for poultry products, as per the court's decision.
  • McDonald's was found to not have genuinely used the trademark for poultry-related products in the EU.
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