US EditionMcDonald's Bullied Into Taking Down A.I.-Generated Christmas Ad Created By Team That Claimed They 'Hardly Slept' While Making It
McDonald's Netherlands withdrew its AI-generated holiday ad after viewers criticized its cynical tone and chaotic imagery, reflecting holiday stress rather than joy.
- On Dec. 9, McDonald's Netherlands removed its AI-generated Christmas advert after acknowledging many guests see the season as `the most wonderful time of the year`, amid viral attention reported by Mashable on Dec. 10.
- Originally posted to YouTube on Dec. 6, the spot was produced by TBWA\Neboko and the U.S. agency The Sweetshop, whose CEO said extensive human editing shaped thousands of generated takes.
- The ad's theme, `The most terrible time of the year`, featured generic-looking actors and exaggerated movements, sparking overwhelming backlash from AI critics and 'AI haters'.
- Writers' and actors' unions have fought against generative AI, while Hollywood and Madison Avenue leaders embrace it; Coca-Cola recently continued airing its AI holiday ad with AI studio Secret Level.
- The swift viral spread and backlash prompted McDonald's Netherlands to remove its AI ad, highlighting reputational risks for major brands and fueling debate among unions and industry actors.
16 Articles
16 Articles
The fast food giant has released a video for the pre-Christmas season. AI-generated scenes are so critical that McDonald's withdraws the video when Christmas turns into artificial.
On the occasion of the end-of-year celebrations, the fast food chain released a promotional video on "the worst period of the year".
The US fast food chain has to withdraw an AI-generated advertising video before Christmas in the Netherlands. Customers saw their Christmas mood missing.
McDonald's Netherlands is so shocked by all the negative comments on a supposedly humorous Christmas commercial created with AI,...
The ad featured everything that could go wrong during the Christmas holidays with the slogan "the most terrible time of the year" and the suggestion that one would be better off spending their time at McDonald's.
McDonald's Pulls Insanely Bizarre, AI-Generated Christmas Ad After Everyone Hated It
Artificial intelligence is becoming an increasingly common part of our lives, but there are certain things that, as a society, we aren't ready for it to touch.As McDonald's just found out, fast food commercials are one of those things.The Golden Arches needed a new spot to air in the Netherlands this holiday season, so they put one together with the assistance of a certain emerging technology.READ: DID THE CHEEZ-IT CITRUS BOWL JUST DROP BOWL SEA…
Coverage Details
Bias Distribution
- 45% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
