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McDonald’s ‘biggest’ burger coming to US: Here’s when, how much it will cost

On March 3, 2026, McDonald's will release the Big Arch Burger at participating United States restaurants, calling it its flagship 'most McDonald's' burger, the company said.
Last month, McDonald's CEO Chris Kempczinski posted a taste-test video to promote the Big Arch, showcasing the sandwich and inviting customer feedback as part of the launch strategy.
On price and construction, sources show the Big Arch Burger includes two quarter-pound beef patties, three slices of white cheddar, and packaging changes, with social media showing prices from $6.89 t to $10.19 and combos $11.09 t to $14.29.
Kempczinski's promotional clip prompted over 3 million Instagram views and social media users parodied his small bite and use of 'product', with one comment saying `He took a decent bite unlike the McDonald's CEO`.
For franchisees, reporting warns that menu upgrades, like Burger King's Whopper revamp last week, can increase costs; CNN estimates about 949,000 more per year to implement.

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19 Articles

Internet teases McDonald’s CEO for Big Arch burger 'product' review

People on social media and the internet have parodied the taste-test video, including the CEO's use of the word "product" to describe the burger.

8 hours ago·United States

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BroBible

Center

McDonald's CEO Accidentally Goes Viral After Awkwardly Filming Himself Taste-Testing The Chain's New Burger

A video of McDonald's CEO Chris Kempczinski trying the new Big Arch burger went viral over the awkward vibes he gave off while trying it.

9 hours ago

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Adweek

Center

The McDonald’s CEO Can't Seem to Stomach His Own Burger

This is the central tension of the modern CEO. The higher you rise, the further you get from the thing you sell.

9 hours ago

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The Daily Wire

Right

McDonald’s CEO Struggles Through New Big Arch Burger, Goes Viral

McDonald’s CEO Chris Kempczinski has gone viral on social media after a video of him tasting the new Big Arch burger started circulating online.Viewers made comments about the fast food chain exec’s awkward demeanor and wording, saying it was clear that he hated the “product” and didn’t really want to eat it.“I love this product, it is so good. I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know,” Kempcz…

12 hours ago·Nashville, United States

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