McDonald’s Announces Hand-Breaded Chicken Expansion and New Menu Items

McDonald’s announces hand-breaded chicken expansion and new menu items

McDonald's said hand-breaded chicken—currently being tested across 10,000 restaurants in Asia and a small group of outlets near Chicago—has lifted both overall sales and consumer quality ratings

McDonald’s ramps up chicken push as beef costs soar

McDonald’s is ramping up its focus on chicken as soaring beef prices and weaker customer traffic pile pressure on its core burger business. The fast-food giant has set a target…

McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits. The company said that it aimed to take an extra 1.5 percentage point-share of the global…