US EditionThe HBO Max Name Change Is Here. Here's What to Know
GLOBAL (MAX STREAMER TERRITORIES), JUL 8 – Warner Bros. Discovery reverses its 2023 rebranding to Max, aiming to leverage HBO Max's stronger brand recognition ahead of the Emmy nominations announcement, executives said.
- Warner Bros. Discovery officially rebranded its Max streaming service back to HBO Max on Wednesday, July 9, 2025, across all territories.
- This rebranding follows WBD's May announcement aiming to emphasize HBO's premium programming and reverse the 2023 shift from HBO Max to Max.
- The switch replaces the Max logo with the HBO Max logo inside the existing app without requiring downloads or account changes, highlighting the platform's distinct offerings.
- WBD announced it has 122.3 million streaming subscribers in Q1, and CEO David Zaslav emphasized the company’s move to revive the HBO name, highlighting its reputation for premium content as a key factor to drive future expansion.
- The return to HBO Max signals WBD's focus on quality content amid strong momentum, ahead of Emmy nominations on July 15 and expansion into 12 new international markets this month.
19 Articles
19 Articles
Fourth name change since launch • Last changed last year
Max to Change Back to HBO Max on Wednesday
Warner Bros. Discovery’s Max will officially rebrand back to HBO Max starting tomorrow, TheWrap has learned. The name change, which was first announced during its upfront presentation to advertisers in May, is based on refocusing its streaming strategy on “the programming that is working best” — including HBO, box office movies, docuseries, certain reality series and Max originals, as well as deprioritizing other genres that the company says dri…
Max Will Change Back to HBO Max on Wednesday
Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories tomorrow. The switch had been anticipated to take […]
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