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The HBO Max Name Change Is Here. Here's What to Know

GLOBAL (MAX STREAMER TERRITORIES), JUL 8 – Warner Bros. Discovery reverses its 2023 rebranding to Max, aiming to leverage HBO Max's stronger brand recognition ahead of the Emmy nominations announcement, executives said.

  • Warner Bros. Discovery officially rebranded its Max streaming service back to HBO Max on Wednesday, July 9, 2025, across all territories.
  • This rebranding follows WBD's May announcement aiming to emphasize HBO's premium programming and reverse the 2023 shift from HBO Max to Max.
  • The switch replaces the Max logo with the HBO Max logo inside the existing app without requiring downloads or account changes, highlighting the platform's distinct offerings.
  • WBD announced it has 122.3 million streaming subscribers in Q1, and CEO David Zaslav emphasized the company’s move to revive the HBO name, highlighting its reputation for premium content as a key factor to drive future expansion.
  • The return to HBO Max signals WBD's focus on quality content amid strong momentum, ahead of Emmy nominations on July 15 and expansion into 12 new international markets this month.
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Fourth name change since launch • Last changed last year

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The Hollywood Reporter broke the news in Los Angeles, United States on Tuesday, July 8, 2025.
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