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HBO again: Warner's streaming service gets old name back

  • Warner Bros. Discovery announced on Wednesday that its streaming service will change its name back to HBO Max this summer.
  • The company is reversing a 2023 decision that replaced HBO with the name Max, which had puzzled some fans and industry watchers.
  • HBO launched its streaming platform in 2020 and built a niche with high-quality shows like The Last of Us and Hacks amid strong competition.
  • CEO David Zaslav emphasized that the impressive expansion of their international streaming platform is driven by strong programming, and noted that reintroducing the HBO brand will help speed up this growth in the future.
  • The company has added 22 million subscribers in two years and expects over 150 million paying customers by late 2026 in a crowded streaming market.
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Trusted Reviews broke the news in on Wednesday, May 14, 2025.
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