US EditionMax Mara: From ready-to-wear to fur-free - InternetRetailing
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Max Mara: From ready-to-wear to fur-free - InternetRetailing
Founded in 1951 in Reggio Emilia, Italy, Max Mara’s focus has always been on sophisticated tailoring, minimalist elegance, and premium craftsmanship. Max Mara pioneered the concept of “ready-to-wear” luxury long before it became mainstream. Its iconic camel coat has become a global fashion staple, and in May 2025 it celebrated 10 years of its iconic Whitney bag, with a limited edition release in new colours and sizes. The brand continues to main…
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