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Matthew McConaughey Locks Down ‘Alright Alright Alright’ as AI Fears Grow

  • Recently, Matthew McConaughey, actor, 56, secured eight trademarks approved by the U.S. Patent and Trademark Office, including his catchphrase `alright, alright, alright` to fight AI deepfakes.
  • Applications sent to the USPTO by Yorn Levine, entertainment law firm, included eight trademark filings that the USPTO approved recently.
  • The registrations describe audio and video marks including a vocal pitch pattern and approvals for a three-second Christmas-tree clip and seven-second porch clip.
  • Legally, the registrations provide a path to federal court, giving McConaughey grounds to sue over online misuse even without commercial sales, as Jonathan Pollack, entertainment attorney, told Variety it's `a tool now to stop someone`.
  • McConaughey previously partnered with ElevenLabs, AI audio company, and major outlets like the Wall Street Journal and Variety reported celebrities seeking limits on AI misuse recently.
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27 Articles

News 4 San AntonioNews 4 San Antonio
+10 Reposted by 10 other sources
Center

Why Matthew McConaughey is trademarking his signature 'Alright, alright, alright' phrase

Matthew McConaughey is seeking legal protection for his famous "Dazed and Confused" line to prevent his likeness and voice being used without permission.

·San Antonio, United States
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The IndependentThe Independent
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The Independent (US)The Independent (US)
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Matthew McConaughey trademarks iconic catchphrase in war on AI deepfakes

‘Alright, alright, alright’ was one of the eight properties that McConaughey trademarked

·London, United Kingdom
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NBC News broke the news in United States on Thursday, January 15, 2026.
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