Matthew McConaughey Trademarks Iconic Phrase to Stop AI Misuse
McConaughey’s trademarks include his voice, likeness, and signature lines to legally prevent unauthorized artificial intelligence use and secure federal court standing, attorneys said.
- Matthew McConaughey pursued a federal trademark strategy to protect against unauthorized AI use, with eight U.S. Patent and Trademark Office approvals registered to J.K. Livin Brands Inc. from December 2023 to December 2025.
- After the 148-day writers' strike, industry rules on AI remained contested as the Writers Guild of America’s tentative agreement required studios to disclose AI-generated material but did not ban all AI uses.
- McConaughey's team registered a sound mark for 'Alright, alright, alright' with detailed pitch notes and short clips, including a 7-second porch video and a 3-second Christmas-tree clip.
- McConaughey's team says the marks aim to deter misuse while enabling AI uses; his partnership with ElevenLabs, where he is an investor, aligns legal protection with commercial AI ventures.
- This federal trademark tactic sits alongside existing state publicity protections, and Kevin Yorn said 'But we have to at least test this' as Yorn Levine represents top actors like Zoe Saldaña and Scarlett Johansson.
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Matthew McConaughey is trademarking 'alright, alright, alright' to stop unauthorized AI use
The iconic phrase is one of the several trademarks the actor has filed to establish a clear boundary against AI misuse.GramercyPictures/Courtesy Everett Matthew McConaughey and Rory Cochrane in 'Dazed and Confused'Matthew McConaughey is being proactive against the growing concern of unauthorized AI use as Hollywood contends with rising computer-generated AI talent.The 56-year-old actor has had eight trademark applications approved by the U.S. Pa…
The American actor takes the lead to legally protect his image and voice from the risks associated with the development of wild AI.
The U.S. Patent and Trademark Office has approved eight applications for trademark registration of the actor, in which he looks, smiles and speaks.
Spectrum Local News
Matthew McConaughey trademarks himself to prevent AI fakes
The actor is trying to get ahead of misuse of his likeness.
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