US EditionMattel signs analytics deal to boost global engagement - DecisionMarketing
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Mattel signs analytics deal to boost global engagement - DecisionMarketing
Mattel is aiming to bolster consumer insights and engagement by expanding its relationship with Google Cloud as the Barbie and family entertainment giant seeks to forge greater connections with its global customer base. The $5.38bn company, which has a presence in 35 countries and sells its products in more 150 countries, said that the technology will allow it to “synthesise millions of consumer touchpoints” in real-time, enabling the business t…
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