Mattel (NASDAQ:MAT) Raised to “Strong-Buy” at DA Davidson

Mattel signs analytics deal to boost global engagement - DecisionMarketing

Mattel is aiming to bolster consumer insights and engagement by expanding its relationship with Google Cloud as the Barbie and family entertainment giant seeks to forge greater connections with its global customer base. The $5.38bn company, which has a presence in 35 countries and sells its products in more 150 countries, said that the technology will allow it to “synthesise millions of consumer touchpoints” in real-time, enabling the business t…

Rakuten TV signs Mattel partnership

Rakuten TV, the European streaming platforms, has announced a new agreement with Mattel, the toy manufacturing and entertainment company. This partnership will bring a lineup of Mattel’s iconic children’s content across Europe. The content will be available on Rakuten TV’s Family channel and will also be accessible on-demand as part of Rakuten TV’s library of […]

Mattel (NASDAQ:MAT) Raised to “Strong-Buy” at DA Davidson

Mattel (NASDAQ:MAT – Get Free Report) was upgraded by analysts at DA Davidson to a “strong-buy” rating in a research note issued on Monday,Zacks.com reports. A number of other brokerages also recently issued reports on MAT. Morgan Stanley lifted their price target on Mattel from $22.00 to $23.00 and gave the company an “equal weight” […]