Published 8 months ago • loading... • Updated 8 months ago

Mattel CEO: ‘Nobody wants to feel they’re making a glorified commercial’

After the success of ‘Barbie’, Ynon Kreiz plans to turn the company’s toy brands into a ‘playground’ for filmmakers

After the success of ‘Barbie’, Ynon Kreiz plans to turn the company’s toy brands into a ‘playground’ for filmmakers

8 months ago·London, United Kingdom

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Financial Times broke the news in London, United Kingdom 8 months ago on Monday, November 4, 2024.

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