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Mattel CEO: ‘Nobody wants to feel they’re making a glorified commercial’

Summary by Financial Times
After the success of ‘Barbie’, Ynon Kreiz plans to turn the company’s toy brands into a ‘playground’ for filmmakers
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Financial TimesFinancial Times
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Mattel CEO: ‘Nobody wants to feel they’re making a glorified commercial’

After the success of ‘Barbie’, Ynon Kreiz plans to turn the company’s toy brands into a ‘playground’ for filmmakers

·London, United Kingdom
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Financial Times broke the news in London, United Kingdom on Monday, November 4, 2024.
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